This set of cards identifies some of the leading drivers of change that affect the future of demographics. At its core demography is the study of the dynamics of human population, including their size, characteristics and location.

The drivers are arranged and presented within societal, technological, economic, environmental and political domains known as the STEEP framework. Each carefully designed card depicts a single driver.

The set was devised by the Foresight, Innovation and Incubation team at Arup, a group tasked with exploring emerging trends and how they impact upon the business of Arup and its clients. The cards include powerful images contributed by photographers from all over the world who are affiliated to The result is a vibrant visual record of research, which can also be used as a tool for discussion groups, personal prompts, for workshop events or as a “thought for the week”.

urban migration

urban migration Front
urban migration Back

virtual gaming

virtual gaming Front
virtual gaming Back

chronic disease

chronic disease Front
chronic disease Back


desertification Front
desertification Back

undocumented labour

undocumented labour Front
undocumented labour Back