Matt Mason is the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics/free enterprise bestseller list, and the rap bestseller list, at the same time. It has since been published in seven countries and counting.
Mason began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by HRH Prince Charles.
He has written and produced TV series, comic strips, viral videos and records. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Libération, and other publications in more than 20 countries. He has spoken on the subjects covered in the book all over the world. He recently founded the non-profit media company Wedia with his wife Emily. He lives in New York City.
Piracy is not always a bad thing. see his book [http://thepiratesdilemma.com/about-the-book] this is a book to GET!
7 abundantly clear things about abundance
1. in order to beat piracy, emulate do not eliminate.
2. “good business is the best best art.” Andy Warhol
3. the art of storytelling is changing because of abundance. it is now becoming network and becoming part of the conversation. it is about giving other people space to create
4. never let legal ruin a project until the marketing team
5. abundance is better than advertising
- he states that the pharmaceutical companies spend more on advertising than on research. Novatis is
6. some good experiences will always be scarce.
7. in an economy based abundance your business model needs to be a virtuous circle.
Great talk!