Why is this important? The opportunities created by bringing to market completely new technologies and strategies has significant impact on incumbent business.

Why is this important? The creation of value chains which straddle several industries and products is likely to continue to increase. Who will we work with in the future to generate a new or larger market?

Why is this important? As business strives to differentiate itself and customer expectations increase, the need to innovate around the consumer experience is becoming a critical factor for good design.

Why is this important? The mobility of the consumer in an increasingly global economy create interesting issues around regulation, healthcare, national borders and the location of future industries.